Super Bowl trending terms and the brands behind them
Before the Super Bowl, we took a look at what search terms were trending leading up to the game. But even if it’s not something as widely watched and discussed as the Super Bowl, outside events can...
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Predictive Buyer Modeling Is Changing the Future of B2B
Image via Wikipedia I would not be surprised today if a group of B2B executives said they were using fortune tellers to peer into a crystal ball to make predictions about the future. The fast pace of...
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Boost Demand Generation Using Target Buyer Modeling
©All rights reserved by Kenny Madden Recently, I published two articles related to 5 ways buyer behaviors are affecting B2B sales, and 5 ways they are affecting B2B marketing. Without question,...
View ArticleBest Weekend Quotes From SXSW Interactive
This past weekend Molly Auer and I gunned it to SXSW 2012 for a jam-packed weekend of social and digital learning (and some incredible breakfast tacos). After flying in to San Antonio Friday night, we...
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Slow Death of the Funnel: Why Buyer Choice Matters to Revenue
IT Buying Process © All rights reserved by Kenny Madden This is part 1 of a limited series on why buyer choice modeling is the new view B2B Business must adopt to improve revenue performance and...
View ArticleThrowaway Marketing – Why We Trash Some Of Our Best Ideas
Walking away from a good idea is difficult, but it's often just as important as creating one in the process of making a concept come to life. The agitation that flows from a poorly conceived idea can...
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3 Ways To Connect With Today’s B2B Buyers
Image via Wikipedia This is part 4 of a limited series on why buyer choice modeling is the new view B2B Business must adopt to improve revenue performance and develop long lasting relationships with...
View ArticleTom Sawyer Goes Social – Hootsuite’s Crowdsourcing Insights
A lot of companies talk about user-generated content and crowdsourcing from advocates, but it’s first critical to think about what motivates people to work on a brand’s behalf… It’s now been a few...
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4 Ways the Power of Buyer Choice Will Transform Business Marketing
Higher Grade Product Design Concept Models (Photo credit: Jordanhill School D&T Dept) This is part 5 and final article of a limited series on why buyer choice modeling is the new view B2B Business...
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Your Top Priority Is Growing The SMB Revenue Base – Now What?
Do Your Research Before You Pick Up The Phone © All Rights Reserved Kenny Madden This is part 1 of a series on the challenge of targeting SMB markets and how the use of target buyer modeling and...
View ArticleAs Facebook Edges Closer to 1 Billion – Is Your Brand Engaged?
The magic number for Facebook is very close…most likely before the end of 2012 there will be over 1 billion active monthly users on the social network, but is your brand engaging with them in a...
View ArticleDid Mad Men Measure ROI? What Don Draper’s Been Missing for Brand Marketers
When the Don Drapers of the world launched a client campaign, there was only one performance indicator – sales figures. If sales went up, the campaign was a success. So now that we are able to measure...
View ArticleSeven Marketing Lessons From Pulp Fiction
Oh I’m sorry…did I break your concentration? Along with being one of the best movies in the last 20 years, Pulp Fiction is chock-full of marketing insights if you look at it in the right light. Here,...
View ArticleTwitter Verification Implications for Brand Marketers
With recent news that Twitter's verification process has become linked to monthly advertising, there has been conversation and debate about blurry lines in the sand. What does this change mean for your...
View ArticleGoogle Analytics (Not Provided) and Firefox (Not Set) – Online Search...
Google and Firefox have made changes to search encryption that are affecting how marketers collect and analyze data, are you ready with alternate solutions? For those of you that track analytics or...
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What The Facebook IPO Means For Brand Marketers
Now that Facebook is public, will priority shift from pure innovation to a focus on investors? What impact will enhancements to their current revenue streams have on brands? Now that Facebook is...
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Your Brand Is Missing The Mark On Social Monitoring For Negative Feedback
As brands recognize the importance of instituting social monitoring for negative feedback, they should keep in mind that focusing only on the negative will bring limited returns. Instead, embrace the...
View ArticleBrand Managers Learn From Paul Ryan: Are You Master Of Your Domain?
Whether you’re a politician, a musician or a major brand, spending a little extra money on domain names now can save you from big headaches down the road. These days, with a few clicks of the mouse and...
View ArticleCan Content Be Good For Marketing If It Isn’t Original?
Content marketing is the hottest buzzword in marketing, but if it’s not original or imaginative can it retain the heat? It would be a rather large fib to say I don’t spend much time perusing the...
View ArticleSeven Marketing Lessons From 007 Villains
Much has been written about the simple mistakes that Bond villains make in allowing the nominal spy to escape and foil their evil plans. But along with recommendations to overcome previous...
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